Free analytics tool
Conversion Rate Calculator
Calculate a conversion rate with your chosen eligible denominator. Values remain in your browser and are reset when you leave or refresh this page.
Calculated result2.98%
Conversions ÷ eligible visits × 100
What the result means
Conversion rate shows completed actions as a share of an eligible base. Clearly state whether the denominator is users, sessions, clicks, leads, or another population.
Before comparing results
- Use the same date range, campaign scope, and counting definitions.
- Check that the numerator is included in the denominator.
- Review total volume and business outcomes beside the rate.
- Document attribution and filtering changes that affect the trend.
Limits
This calculator performs arithmetic only. It does not connect to your analytics or advertising accounts and cannot judge tracking quality, profitability, or statistical significance.