Browser-based calculators
Free website traffic tools
Enter your own totals and see the result immediately. The calculations run in your browser and the site does not receive the values you type.
CTR Calculator
Clicks ÷ impressions × 100
Open calculator →CPC Calculator
Cost ÷ clicks
Open calculator →CPM Calculator
Cost ÷ impressions × 1,000
Open calculator →Conversion Rate Calculator
Conversions ÷ eligible visits × 100
Open calculator →Engagement Rate Calculator
Engaged sessions ÷ total sessions × 100
Open calculator →How to use these results
Keep the units, date range, filters, attribution rules, and denominator consistent. A rate can improve while total outcomes fall, so always review the numerator and denominator beside the calculated result.