Knowledge library

Website analytics guides

Practical explanations for reading traffic reports, checking data quality, and turning observations into responsible decisions.

Data Quality

Detect Referral Spam and Bot Traffic

Recognize suspicious traffic patterns and protect reports without deleting legitimate visits.

Data Quality

Run a repeatable review of events, consent, cross-domain journeys, campaign tags, and revenue.

Data Quality

Collect less, document purpose, respect consent, and avoid sending personal information into analytics tools.